Phase 1: Let’s start with the basics:
In other words, give us your best elevator pitch.
sum up your business in a few short sentences; this is the essence that needs to be immediately obvious when visitors land on your new website.
find those failures that the current website is causing, then determine what needs to happen
with the new website to consider it useful to your brand strategy and customers.
Here, you can hash out even more specifically what it is that your site does; try to get down to the details
of every function and feature if possible.
Come up with SMART goals, both long- and short-term, to determine the success of the new website—
think about what’s important to measure, like traffic, sales, or subscriptions.
This question helps guide our designer to more efficiently create a website that works both for you and your customers.
Without this, the design possibilities are endless, so define what you do and don’t want your future website to portray
to ensure that you are in love with the final outcome without having to try out a whole host of designs,
as most agencies have a limit on the number of concepts presented.
Remember to consider the balance of user experience and design so that your website is neither difficult to navigate nor ugly.
This is an important step in further clarifying your site’s personality and features; it also provides reference
for the web design team to more clearly see the vision in your head and bring it to life.
Take the websites you love and the websites you hate, then lay out a clear explanation of why for both cases.
Phase 2: Dive into the details
A website can do so many things, but not every website should do everything.
Here are some ideas to choose from to determine what’s necessary for your website versus what’s not:
-About us, with team members
-Third-party app integrations (CRM, marketing automation software, etc.)
-Blog (this one is mandatory as every modern business website should have a blog)
This goes with the user’s journey through your site, but we’re diving deeper than just “submit a form for more information.”
Here, you determine the specific terminology of your CTAs that will inspire desired action from your users and count toward your brand’s success.
If a visitor checks out your website only by seeing the home page, what’s the desired takeaway he should get?
Try to boil down your website’s purpose into a single page of important information, then use the rest of the site to supplement that.
Come up with a list of content, features, or copy that absolutely must be featured up front.
How should we contact you?